Negative search engine optimization is not that common but it is not unheard of either. A true case of negative SEO is rare. Many times it is a search engine optimization or internet marketing strategy that goes wrong. As a result, a website may be penalized and the owner or the webmaster might presume that they are under attack. One of the first thoughts that cross the mind is an attempt by competitors to bring the website down. This is absolutely plausible. There are always vested interests and competitors may contemplate upon a negative SEO campaign. However, a negative search engine optimization campaign is not that easy to plan or executive. It takes a lot of time, serious effort and plenty of resources to successfully execute negative SEO.

Link building is a quintessential exercise, not only for effective search engine optimization but the overall content marketing strategy. Many people fail to realize the power of exposure and subsequently readership. If your content has backlinks across dozens of websites, then your outreach is going to be phenomenal. This may not immediately boost your webpage to the first page of search engine results but you are succeeding at reaching out to a much larger audience. The trouble with link building and especially with backlinks is the uncertainty of the whole process.

You may employ various tactics and yet your content may not attract any backlinks. It has happened with almost every content creator, marketer and webmaster. People are spammed with hundreds of emails every day. Webmasters are bombarded with unsolicited emails and they often end up deleting whole bunches of messages in their inbox. Not only do you need your content to attract backlinks, you also need quality links from authority sites.

Internal linking is just as important as external links. Most webmasters, content developers and marketers prioritize link building but the focus is often on backlinks and external link wheels. There should be equal focus on internal linking as it can boost the optimization of the website and improve its ranking. Internal linking is a complex process so it is imperative for webmasters to be proactive with the site architecture to avert a crisis.

The first thing you learn as a business owner is just how many different kinds of writing there are out there – and that the styles of writing you need to capitalize on as a savvy marketer or a world apart from the style most of us learned in school.

Copywriting is one of the most important pieces of the puzzle, and it’s a style of writing that focuses on socially persuading people to not only see your side of things but also to push them deeper and deeper into your sales funnel and eventually convinced total strangers to purchase what you have to offer.

Search Engine Optimization (SEO) writing is another style that you’ll have to master – and it’s the kind of writing you have to figure out if you’re going to push traffic to your copywriting and have any chance at building your business from the ground up online today.

Smart and savvy business owners and online marketers know just how important a role key metrics play in understanding their business, but many overlook one of the more important yet little understood and underappreciated key metrics – the bounce rate – and its impact on search engine optimization.

While you might not find too many internet marketers preaching the importance of bounce rate when it comes to SEO, the reality is that this metric plays a huge role in whether or not your site is going to rank well as well as whether or not you’re going to get the kinds of conversions you are shooting for with the traffic you generate.