Whether or not Click Through Rate (CTR) has a major impact on search engine optimization – or little to no impact whatsoever – has been a point of contention in the SEO world for years and years.

Some experts argue that if your CTR levels are abysmal you’ll end up shuffled to the back of the Google sandbox, whereas others say that your CTR has next to no impact on your search engine optimization efforts and will only impact your conversion rates.

The landscape of link building and SEO is evolving constantly. Whether you own a new website or running a successful blog, you cannot undermine the importance of link building.

The old link building methods may not work anymore and they can even prove to be counterproductive. You must understand the new rules set by the major search engines and follow the best link building practices.

It is the objective of every business to maximize profits. In the current world, most businesses are turning their attention to internet marketing which plays a significant role in helping them achieve their objectives. Search Engine Optimization (SEO) is one of the techniques commonly utilized by businesses in maximizing profits and increasing the sales.

Nowadays, starting a business is not only common but becoming a necessity as extra income is required just to make ends meet. The best way to go about starting a business is to launch your own website. Starting an online business is so popular that almost everyone has at least tried to run a website based business or startup at least once. Unfortunately, many online business ventures fail before they reach their full potential. But if we all have the same resources, why are the results so different?

Most marketers make a big mistake thinking SEO is a one-time thing in their quest to achieving a high ranking spot on Google. Yes, the short-term strategies might work wonders for a while, but if you really want to achieve great SEO success online, your strategies have to be long-term. Let us tell you why.

The algorithms of search engines keep changing constantly

Why does this happen? One might ask. Google updates its algorithm at least 550 to 600 times a year. Google works relentlessly to constantly change the ranking algorithm to create a leveled playing field for every player and provide better search results for the users.

Today, your website might be ranking among the top. A few days down the line, you are no longer on the first page due to an algorithm change. Due to this reason, there is the need to engage an SEO expert long-term to constantly help your website maintain a higher ranking despite the constant algorithm changes.

Great SEO campaigns require a regular update of quality content

Content is king in the online world. It is a vital element in any digital marketing campaign. A regular update of quality content is essential to achieving great results in any marketing campaign online. Google in a recent algorithm update mentioned that a lot of emphasis will now be put in websites that deliver both fresh and quality content. Just as food expires after a few days, content also gets irrelevant after certain period of time.