It’s no secret that we are in the middle of the most hyper competitive business environment that has ever existed.

Sure, it’s easier today than ever before to build a global business (cheaper, too) – but that only means you’re going to be up against more competition online than ever before.

Every market, every industry, and every niche is flooded with new competitors on an almost daily basis and trying to carve out your own corner of your industry to build your business can feel like an uphill battle.

That’s where we here at Marketing1on1 come into play.

Providing top-tier internet marketing in Sherman Oaks, CA to entrepreneurs that want to gain a competitive advantage over their competitors, dominating their industry and building the kind of business that they deserve with the power and reach of the internet, it’s been our pleasure to help companies hit the ground running when it comes to digital marketing solutions.

Here are just a couple of fundamentals you’ll want to focus on to make sure that your next online campaigns are a homerun!

Start with Your Perfect Prospect

Plenty of SEO in Sherman Oaks, CA companies are going to promise that you will be able to dominate your market almost overnight with nothing more than a handful of search engine optimization tactics and maybe some paid online advertising – but that just isn’t how things work anymore.

You’ll only ever be able to gain long-term success and consistency if you start by first identifying your perfect prospect, figuring out EXACTLY what they want (and how they are looking for it), and then create internet marketing campaigns around their needs rather than your own.

Here at Marketing1on1 we feel like this approach has been our “secret weapon” and helping small business owners and entrepreneurs totally overhaul their marketing overnight, giving them outsized success without having to spend any extra money along the way.

This fundamental shift to how you approach internet marketing Sherman Oaks, CA campaigns is a game changer.

Track and Test EVERYTHING

The second big piece of the puzzle that you’ll want to master when it comes to internet marketing and search engine optimization in specific is the idea of tracking and measuring all of your marketing and advertising efforts, testing new approaches and new campaigns, and then optimizing the efforts that work while abandoning those that do not.

The beautiful thing about the power of internet marketing today is that you have access to the kind of data that used to only be available to multinational corporations with bottomless marketing budgets.

Today you can start a new SEO in Sherman Oaks, CA campaign, drive traffic to that campaign, and before you sit down for dinner you’ll know whether or not you have a winner on your hands or if it needs to be tweaked, optimized, or abandoned completely.

But you’ll only know what moves to make if you’re tracking, measuring, and testing every aspect of your funnel – and if you know how to make the right adjustments to squeeze as much success out of these marketing approaches as possible.

If you’re serious about taking your business to the next level, want to hit the ground running with the kind of online marketing success savvy entrepreneurs deserve, reach out to us today to learn how we might be able to help you going forward.