While there are many that believe that the same essential principles of marketing will always remain – one thing is for sure: the approaches to marketing have to be changed and tailored constantly, especially when it comes to technology. After all, as technology evolves, we see more special effects in our movies, and different kinds of quality with respect to our advertisements. Mobile technology is the new technology that every company is trying to advertise on, and everyone is trying to figure out what are the key aspects of mobile marketing. Here are three things to constantly keep in mind with regards to optimizing your mobile marketing campaign.

It’s All A Game

Even if it has nothing to do with your industry – consider this: there are over 2 billion gamers in the world, which represents a significant portion of the planet’s population. You might ask – okay, but what does that have to do with mobile marketing? Well, you might want to take some notes from video games, considering that they are so universally loved, across countries, demographics, and ages.

Does your company have some kind of rewards system? If you’ve ever played a game, you know that one part of the fun is collecting objects in the game. Depending on the plot and genre of the game, the objects might be weapons, magic spells, money, badges, or other collectibles. However, the idea is that you are somehow REWARDED. Has your company figured out some way to reward the consumer? How many loyalty programs can be made to be more fun and interactive thanks to mobile technology? You just might be able to attract a whole new demographic that you didn’t expect.

AI

The truth is that artificial intelligence is coming, whether you like it or not. There is no point in waiting around to hear about it – why not embrace it now? It might be an algorithm or a chatbot that improves customer service, but don’t you want to figure out how AI will help to revolutionize marketing in general?

There is so much mobile data that it might blow your mind, even if you are a researcher. Put all that data to use and try to figure out if there are insights to be made from it thanks to artificial intelligence. You might just end up taking your marketing campaign to the next level.

Infrastructure

People want interactive and responsive technology. You only have the attention of the consumer for a limited amount of time. When they visit your website, app, or whatever it is – they should be rewarded! They certainly shouldn’t be waiting around for a screen to load because you decided to save some money with regards to how things are designed. This will definitely lead to unsatisfied consumers.

If the load time is increased from one to five seconds, the bounce rate goes up by an astonishing 90 percent. This gives you an idea of just how important infrastructure is. Consumers want to interact with something that responds quickly, so that the consumer feels valued and appreciated. Of course, infrastructure also refers to security – the last thing that you want to have to deal with as an entrepreneur or executive is the backlash from a data breach. It certainly pays to invest in the right infrastructure when it comes to customer retention, and why shouldn’t you? There are so many new websites and apps to click on – why not make sure you grab the consumer’s attention and keep it? This takes a strong foundation. Make sure that you have a speedy and responsive mobile marketing campaign, no matter what.