There is no doubt that the latest Panda and Penguin updates messed up everything you thought you knew about search engine optimization and got you to the point where you would gladly buy backlinks, but you just do not know what to ask for.

As you already know, as the main tools in any websites’ SEO, backlinks are considered indicators of a website’s popularity. However, if, until recently, bombing your website with backlinks from any niche and from any websites was enough, the accent falling more on quantity and less on quality, things have changed.

Google released its updates precisely to prevent artificial backlinking from influencing the websites’ ranking, and it almost succeeded. However, there is nothing a smart marketer cannot achieve, so you can still get backlinks, but you have to make sure they appear genuine.

The best way to it is to follow the next tips:

• Diversify your anchor text: it would be suspicious for hundreds or thousands of people to discover your website and use the same words to recommend it to their friends and acquaintances.
• Make sure that, when you buy backlinks, cheap or expensive, they come from various websites, preferably in your niche. It would be awkward to have a women’s lingerie website linked to one selling constructions materials, for example.
• It is also important that you get backlinks in small series, posted daily or every couple of days, rather than a couple of hundred or thousands of links posted at once.
• Another smart move is to have the links sent to all the pages of your website, not just the landing page and to use numerous and varied keywords.

To conclude, you should still buy backlinks, perhaps more than before, just verify your sources thoroughly and make sure they follow the principles above, so that, on your way to Google’s heart, you don’t have to worry about pandas or penguins, no matter when they were released from their cages.