Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.)

1. To advertise a business’s online and local inventory and boost website or store traffic.
2. To increase engagement, app installs, and in-app actions (like signing up for a newsletter).
3. To increase exposure and reach audiences with specific interests across the web.

Shopping campaign (1)
Display campaign (3)
App campaign (2)