Effective marketing for small business and smart advertising campaign starts with a well-informed and considered marketing strategy. Here are a few successful marketing strategies for small businesses and start-up.

Unique Brand Identification

With hundreds of brands chasing one potential customer, only a unique brand identity can stand a business out of competition and help customers pick you for the services they need. Have a look at the logo of A-Style. The emblem of A-Style became a giant marketing success in the apparel industry. The message here is not to create a dirty logo intentionally, but to realize the importance of uniqueness in your brand identity.

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In today’s business world, if you don’t have an impressive online appearance, then you are missing out on significant business opportunities. Before you start your business’s marketing campaign, make sure to have a responsive, rich on graphics, and sophisticated website. A website not only helps businesses in generating more revenue, but it also is an excellent medium of brand awareness. With a professional site, you can also develop a relationship with your existing and potential customers.

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The world of marketing in today’s competitive global economy is highly reliant on social networking platforms. With 1.23 billion daily users on Facebook, 232 million Twitter users, 1 billion unique users on YouTube every month, and 300 million active users on Google+ think of the benefits of socially engaging with your clients and customers. Apart from the benefit of participating with such an enormous number of users, the best part of these social sites is it’s free of cost. You have nothing to lose with these bountiful social sites. All you need is an email ID, filling up a few more details and your free business page is up and lives on these social networking giants.

Moreover, some platforms allow you to build more trust in your business with various business verification methods such as Google+ Local Business. The Internet is full of social media marketing strategies. Just in case your mind is raising questions regarding social media marketing and its intricacies.

A small business that is looking for inexpensive and effective marketing strategies should consider internet marketing. Marketing through the internet is one of the best ways to promote a business, and there are many cost-effective ways to do so. A company can choose in which direction they would like to market. From articles to the use of social networks, there are many different ways that the internet can be useful for a small business. The key for any company is to find the most effective marketing method at an affordable cost.

Businesses that are looking for an effective but affordable way to market should consider article marketing. Article marketing is a prevalent method that many people use to promote via the internet. This method is so prevalent because it allows a small business to gain exposure. By writing quality articles with a topic that is related to the business, this is a perfect way to increase traffic to a website. These articles should have quality content and be placed at various sites which will ultimately increase traffic to the small business owner’s website. There is an option of using specific keywords known as search engine optimization keywords to increase the chances that the articles will be picked up by the search engines. This is a beneficial but affordable way to market over the internet.

Push marketing strategy – this is a type of marketing strategies which uses all the techniques of personal selling like the door to door selling and telemarketing to educate customers about the product. The plan is named hence as it pushes the product towards the customers. In this type of marketing, the customer and the seller have a face to face interaction about the product under question. The customer gets first-hand information from the salesperson. Through the communication, the customer also gets to clear all his doubts about the product, so the image in the customers’ mind about the product is clear. It is a strategy which is used when the demand for the product is very low, and the customer base is small.

Pull marketing strategy – this is a type of marketing strategies which attracts the customers towards the product by using the means of advertisements. There is no personal selling communication between the seller and the customers. Here, the customer comes to the product after seeing the ads. Thus, the name of the pull strategy. This strategy is used for products which have a significant demand and where the market is relatively inelastic. The media of advertising is used to reach out to a vast audience base. This is a strategy which does not clear the doubts of the customers. When the customer sees the ad, he is left pondering about with his suspicions. This strategy uses a long channel of distribution of the products which includes the manufacturers, the wholesalers, the retailers, and then the final customers.