There’s a lot of debate going on in the world of Internet marketing about SEO vs PPC, and while they are both great strategies to increase website visibility, there is still one question that seems to be preoccupying webmasters: which of the two is actually more efficient?
For starters, we need to explain the two terms, so everyone can have a clear idea what they are actually referring to.

What does PPC stand for?

PPC is an abbreviation from the term “Pay per click”. The concept is easy to understand and is one of the best known Internet advertising models, which is used to direct traffic to a website through an ad. When these ads are clicked, the user is directed to the specified website. The advertiser pays the owner of the website that publishes their ad, a fixed price for each click. Websites that use this advertising model will display an ad that corresponds to the keyword search or the content of the accessed page.

Understanding the term SEO

The term SEO or search engine optimization refers to the process of increasing a website’s visibility in the search results list. The use of search engine optimization services is really important to any website owner who wants his/her website to rank as high as possible in the results list. The higher a website ranks, the more visitors it will draw, so if you want your website to appear among the results listed on the first 2 pages of Google’s search results, for instance, then you need a well-built SEO-strategy to make this happen. There are many companies offering SEO-support and if you are unsure about how efficient they are, you can try out some local SEO services and see what happens.
Now that we’ve found out what the terms mean, let’s take a closer look at them and see what strategy is best for your website.
Each website is somewhat unique in regards to content and target-market, so the strategy that is best for one website might not be ideal for another. Many webmasters choose to combine SEO-services with PPC, in order to get the best results.
Your SEO-strategy is very important to the future of your online business and there are many professionals offering organic SEO services to increase your website’s visibility on the Internet. A good SEO-strategy may include editing a website’s content to increase its relevance to specific keywords and increasing the number of backlinks or inbound links, and that makes it an on-going process. Optimizing a website in order to increase its ranking on the search result list is better left to the hands of professionals, and there are companies offering guaranteed SEO services which you can hire to take care of your internet marketing strategy.
In order to obtain fast results with your internet marketing strategy, you should consider using both PPC-services and SEO, since they complement each other really well.