There are a number of widely-used terms and metrics that everyone who engages in internet marketing in support of a business should know, and one of the most important ones is EPC, which stands for “Earnings Per Click. It’s easy to calculate; all you do is divide the commission by the number of clicks you have received.

What is EPC, Really?

For many internet marketing affiliate programs, the EPC is used frequently to allow affiliates to determine how well they are doing, compared to every other affiliate. They also use it to compare their results with their competition. That said, however, it’s also a good measure of how well your internet marketing campaign is working. Just consider how many new customers have come into the fold via your internet presence and consider how much you are spending on internet marketing, and you will probably find that it is very cost-effective.

In order to know how much you can earn with every click, using the EPC model can be very useful. While it is a standard for affiliate marketing programs, it can be a great metric for determining how efficient and effective your internet marketing is when it comes to increasing revenues and profits, and doing so efficiently.

How is EPC Relevant to Your Internet Marketing Approach?

It is a fundamental measure to know how many customers your marketing efforts are bringing to your business, and EPC is a key metric for determining that calculation.
After all, the ability to come up with a cost-per-click formula makes it possible to analyze your customer acquisition costs, which is a very important factor in making sure your marketing is as effective as it can be. Of course, many clicks can lead to zero dollars in sales, but you can still come up with an average amount, which is important. Here’s a practical example. Say you get 1,000 clicks to your website, and you make $9,000 in sales from that. That means the average is $9 per click, which is a very strong level of sales for almost any business.

While a single click leading to $9 isn’t enough to make you excited, the fact that you can count on $9,000 for every 1,000 clicks can cause you to be very optimistic and perhaps take measures to increase the number of clicks to 10,000 per day, presumably leading to $90,000 a day in sales.

EPC’s Role in the Big Picture

Overall, the beauty of EPC is that it can provide you with a look at the big picture when it comes to your internet marketing plan. You can use the EPC number to do two separate things.
First, you can decide whether the EPC number is sufficient to tell you if the Internet marketing approach is being effective. And second, when you want to decide whether you should expand the scope of your internet marketing, the EPC number can help significantly with that. It allows you to analyze your entire marketing efforts.

How to Use EPC to Boost Affiliate Marketing Campaigns

While it may not be the best way to market your business, many companies use affiliate marketing EPC to provide their company with a cost-per-click formula that allows them to see their earnings at every turn, without having to establish a huge table or list of clicks. to work through and add up to see your final figure.

Another reason why some companies work with established affiliate systems is because they get EPC information as part of their usual user tools, and that allows them to constantly track their success in real time. The EPC information also allows them to identify highly profitable links and to establish which methods are and are not effective.

That last element can be extremely important for those who use a wide and varied assortment of different links and platforms to promote them. The fact of the matter is, EPC allows for side by side comparisons that are easy to see and understand. It is also an important part of any company’s analytics.