The simple answer as to why marketing a business over the internet became so popular in recent years is because it works. Not only that, but it’s become an essential part of the marketing efforts of businesses of all shapes, sizes and types.

With this article, we will explain why Internet marketing has grown into an essential element of any company’s marketing strategy these days. Technology has grown exponentially over the past few decades, and the result is that marketing online has become an essential element of business growth and brand establishment.

The Customers You Want are Online

It is estimated that, at any given moment, more than 4 billion people are online. Because there are “only” 7 billion people in the world, that means there’s a better than even chance that the customers you’re looking for are already there, living, working, or looking for information or entertainment.
As a marketer, it is likely you want to reach people who are in the mood to buy, and those people are usually on the Internet. The billions who stroll around the Internet looking for someone to sell them something means you have a phenomenal opportunity to reach those who want to buy what you’re selling.

The Internet Provides a Two-Way Method of Communication

It’s not just about the fact that billions are on the Internet at any given time that matters. Even if your intended market is local, the audience you seek is usually online. This is why local companies find online marketing to be so valuable in the long-run. The Internet helps you connect with your audience in a very real way.
With traditional types of advertising, all types of communication tend to be one way. You create an ad for the radio, TV, or newspaper, and you wait and hope everyone who sees it will show up and buy. If your audience has questions to ask, you have to wait until they show up at the store to get their answers.

On the other hand, one of the most valuable aspects of Internet marketing is its ability to set up two-way communications between you and a potential customer. By setting up a website for potential customers to find, you create an opportunity for them to contact your business and ask their questions directly.
When you create a social media on Twitter, Facebook, Instagram or dozens of other digital marketing channels, you can run a pay-per-click ad and give those who happen upon that post a chance to speak to your business directly. That gives anyone who happens to see you a unique opportunity that they can’t get through a radio, TV, or print ad; a chance to contact your business directly and get the information they need. This is important because it makes them feel more important than just one out of four billion numbers.
And that is why Internet marketing has become an essential part of any marketing approach you can think of. Internet marketing gives any business, regardless of size and shape, an opportunity to build a relationship with your audience that goes beyond just nameless faces and dollar signs. They are made to feel more important.

The Internet Gives Customers a More Personal Experience

More than anything, every customer wants to be valued as an individual, which means they want to feel that their business is appreciated. One of the most valuable aspects of creating two-way communication via Internet marketing is that the communication feels more personal and they feel more like they know you.

Better communication with your audience is often a key to making them feel more comfortable doing business with you. They want to feel more important than someone to whom they can just sell goods and services. Internet marketing allows you to be more personalized in your approach, which means your customers feel special and important.